Here I thought it was simply my failure to communicate with a thirty-something web designer. But more and more, I am beginning to understand the growing divide between the millennial marketing communication approaches to that of us baby boomers. Who of course are responsible for all the problems in the world:) In the “old days” of advertising, agencies were blessed with massive budgets and more importantly – time to actually develop, test and run a campaign on a relatively small number of channels. It wasn’t like the world was going to end tomorrow – even though the odds were a lot higher... [READ MORE]
