Wingdigger

Wingdigger compost aerating tool. Branding a commodity.

Task:

Wingdigger compost aerating tool. We were engaged to find a way to launch a copycat manufactured product into the composting marketplace in BC.

Results:

After setting the client apart with a unique and fun name, we designed a simple package that would work at retail in garden centres and home improvement stores. More importantly, we recommended targeting government-funded composting programs that were selling compost boxes but did not have a turning tool. Wingdigger successfully penetrated the entire BC market and built a comfortable retirement small business for our client.

We did:

Branding, Copy, Strategy

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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