Wingdigger compost aerating tool. We were engaged to find a way to launch a copycat manufactured product into the composting marketplace in BC.
After setting the client apart with a unique and fun name, we designed a simple package that would work at retail in garden centres and home improvement stores. More importantly, we recommended targeting government-funded composting programs that were selling compost boxes but did not have a turning tool. Wingdigger successfully penetrated the entire BC market and built a comfortable retirement small business for our client.
Branding, Copy, Strategy