Tenaquip

Tenaquip Distribution. Moving to marketing.

Task:

Tenaquip is one of Canada’s largest industrial distribution company’s. We were hired to introduce new marketing approaches beyond their traditional catalogue marketing to reach customers.

Results:

A trade magazine advertising campaign resulting from an MCAPS exercise produced a significant and measurable increase in top of mind awareness for the company. That awareness soon translated in a considerable jump in telephone sales traffic requiring additional hires on the customer service phone banks. We also supported initial strategic efforts to move more of their direct sales online.

We did:

Copy, Strategy

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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