Sociallogical

Sociallogical. Positioning in social media.

Task:

To come up with a dot com brand name and positioning for this new company.

Results:

After a strategic MCAPS consultation, we came up with Sociallogical.com brand name as well positioning lines and trademarked slogan. We’ve also provided strategic input to their direction of adding a learning element to their positioning. Sociallogical is now growing rapidly and globally from their base in New Brunswick.

We did:

Consulting, Slogan, Strategy

[Show as slideshow]

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

Share Things

Had a brief chat with my friend and client Jeff Roach of Sociallogical.com the other day. His social media consulting business is booming after four years of hard work on their part. Needless to say, we are proud of the fact that the Sociallogical name we created for Jeff as well as their slogan are still doing positioning job we set out to do. “A share thing” encapsulated what social was all about at a time when social was still a gossipy mish mash. It’s not anymore and proves without a doubt that an Lp Focus slogan stands the test of time…ahead of its’ time.

Lp Camozzi

Mobile : 514 944 1709
Phone : 514 937 2940
Email : lp@lpfocus.com