Canterbury Coffee

Canterbury Coffee. Joining the big leagues.

Task:

Canterbury Coffee was one of the original West Coast Arabica bean roasters – long before Starbucks. Along with an experienced salesman we were hired to take them beyond the small independent retailer market they were selling in.

Results:

The Savanna Road Classic Coffee branding we developed became Safeway Western Canada’s whole bean brand – knocking Nestle out of their stores. It was one of a number of retail and institutional sales successes we were a part of.

We did:

Branding, Strategy

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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