Canterbury Coffee

Canterbury Coffee. Joining the big leagues.


Canterbury Coffee was one of the original West Coast Arabica bean roasters – long before Starbucks. Along with an experienced salesman we were hired to take them beyond the small independent retailer market they were selling in.


The Savanna Road Classic Coffee branding we developed became Safeway Western Canada’s whole bean brand – knocking Nestle out of their stores. It was one of a number of retail and institutional sales successes we were a part of.

We did:

Branding, Strategy

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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