Najat is an established Palestinian artist with an international reputation but she had no web presence. We were engaged to conduct an MCAPS focusing exercise and write the content for her new website.
Our MCAPS exercise has served the client well in identifying the essence of Najat’s message. As a result of increased exposure, the artist has been in countless art exhibitions including the Jerusalem Fund and two shows at the United Nations. International orders via the website are beginning to develop.
Copy, Strategy, Web Content