Liberty Tutoring was a small, Montreal, one-on-one tutoring service seeking growth relative to larger group tutoring companies.
After an MCAPS review, we recommended the name and positioning change to Liberty – based on the end benefit to the purchasing parents. We also wrote web content and provided preliminary service introduction strategies. Liberty Tutoring is growing steadily in elementary, secondary and CEGEP markets and has recently expanded into the Waterloo, Ontario market.
Branding, Consulting, Copy, Slogan, Strategy, Web Content