Elran Furniture is one of the last surviving furniture manufacturing companies in Quebec, largely due to their customized, high quality product. But they were feeling the heat from cheap imports. We were hired to write hard-hitting market defending copy for a provincial wide newspaper campaign.
Our “Believe in the Power of SIN” campaign in English and French adaption drew an immediate and positive response from the sales force, management and the retail trade. The full page ads were literally framed and hung in retall stores and in the company lobby to motivate support for local manufacturing.