Dannyco

Dannyco. A new slogan with style.

Task:

Dannyco is Canada’s master distributor for hair salon and spa tools and professional personal care products. We were engaged to write copy for a B2B print advertising campaign including a new mission statement and company slogan.

Results:

Working in partnership with their in house design team, our “ A Stylist Knows” campaign re-invigorated the brand with their distributors and salon and spa owner target groups. The mission statement is front and centre on their website; the fashion-oriented campaign continues to evolve stylistically; and the slogan is now being trademarked for long-term use. The campaign was also extended to the US market with their Conair partner.

We did:

Copy, Slogan

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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