Dannyco is Canada’s master distributor for hair salon and spa tools and professional personal care products. We were engaged to write copy for a B2B print advertising campaign including a new mission statement and company slogan.
Working in partnership with their in house design team, our “ A Stylist Knows” campaign re-invigorated the brand with their distributors and salon and spa owner target groups. The mission statement is front and centre on their website; the fashion-oriented campaign continues to evolve stylistically; and the slogan is now being trademarked for long-term use. The campaign was also extended to the US market with their Conair partner.