Carole Martin Comfort Bra

Carole Martin Comfort Bra. Getting retail ready.

Task:

The Carole Martin Bra had been successfully sold for a number of years via direct marketing channels. We were contracted to provide strategic marketing communication input, packaging redesign direction and new web content to support a retail listing campaign.

Results:

With a clear retail focus, Carole Martin is making significant inroads into the retail trade and establishing itself as a contender in the growing economy bra segment in Quebec and beyond.

We did:

Consulting, Copy, Strategy, Web Content

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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