Bradford Enercon

Bradford Enercon Insulation. Warming up to North America.


Bradford Enercon is one of Australia’s largest industrial corporations. We were hired to introduce their new technology fitted industrial insulation into the Western North American market – one dominated by a calcium cilicate conglomerate.


Our two unique B2B direct marketing campaigns nearly doubled sales for the company in a three-year period during a deep recessionary cycle. The initial campaign garnered a 23% response rate.

We did:

Copy, Strategy

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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