Bradford Enercon

Bradford Enercon Insulation. Warming up to North America.

Task:

Bradford Enercon is one of Australia’s largest industrial corporations. We were hired to introduce their new technology fitted industrial insulation into the Western North American market – one dominated by a calcium cilicate conglomerate.

Results:

Our two unique B2B direct marketing campaigns nearly doubled sales for the company in a three-year period during a deep recessionary cycle. The initial campaign garnered a 23% response rate.

We did:

Copy, Strategy

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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