Babykins

Babykins Cloth Diapers. Fitting into a disposable world.

Task:

The Babykins fitted cloth diaper was the one of the first serious attempts to introduce re-useable fitted cotton diapers into the disposable market. We were hired to get them into retail.

Results:

Our package design, marketing plan, advertising and communication direction contributed to Babykins growing from a $26,000 basement business into a multi million dollar brand that seriously eroded the disposable share of market and spawned hundreds of imitators.

We did:

Branding, Consulting, Copy, Slogan, Strategy

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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