Amvic Systems Inc. Solidifying share in a new category.


Amvic was one of too many new companies competing in the rapidly developing Insulated Concrete Form business. Our role was to tighten up the communications strategy and develop a new professional identity for the company.


Despite a massive downturn in the construction industry, Amvic remains as one of the leading ICF manufacturers in North America.

We did:

Branding, Slogan, Strategy

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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