Archive for the ‘Insight’ Category

  • A return to tribes?

    May 16, 12 • lp • InsightNo CommentsRead More »
    A return to tribes?

    With the power and influence of social media growing, one wonders what we are really creating here. Clearly it is not a traditional top down mass marketing approach to the great unwashed. God forbid! Instead we see the creation of easy opt-in, online tribes anxious to socialize from the bottom up. Similar likes and dislikes, always sharing, always doing what the tribe needs to do and yet relentlessly being tracked individually by their hastily scattered buck naked digital footprints. It’s direct marketing to the masses in a medium where truth has a whole new meaning, loyalty is fleeting, price is... [READ MORE]

  • What made Apple?

    May 7, 12 • lp • Industry comments, InsightNo CommentsRead More »
    What made Apple?

    As we stand in line waiting for our latest iPad, one wonders how it all came to pass. Besides great design and a visionary leader what was it that really moved Apple from a niche computer company to the largest company in the world? Given their propensity to be all things leading edge and online, it must have been social media, or some super secret techno mind-warping subliminal message imbedded in their earbuds. Nope. It was television and out-of-home advertising. Lots of it. Targeted directly at their boring competitors. And further accelerated by their customers in the social media world... [READ MORE]

  • All in?

    May 3, 12 • lp • Industry comments, InsightNo CommentsRead More »
    All in?

    What an interesting new world of marketing and advertising we’ve created online. Where the entire marketing world is trying to get on page one of Google. And where PPC and page views have turned brand building into bean counting. At very lean margins no less. It’s kind of like online poker. Or a lottery. Where we all want to win that million dollar viral jackpot but at the end of the day you can count the winners on two hands. And it’s really just those who control the game

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

↓ What's News? ↓