Archive for the ‘Insight’ Category

  • Olympic advertising gold medal?

    Aug 13, 12 • lp • Industry comments, InsightNo CommentsRead More »
    Olympic advertising gold medal?

    Now that the amazing London Olympics have ended, it’s time to pause and reflect on who should win the gold medal in advertising. No doubt in my mind. It’s the RONA spot featuring the cross-country screwdriver relay from field to forest to stream to waterfall and finally to dock. Talk about a brilliant piece of Olympic/national pride creativity. I’ll bet you can remember the little details and can tweet all your friends about them. I’ll bet you laughed your ass off at the synchronized spearing of the CN Tower. And who could forget the Belushi-like character who had to go... [READ MORE]

  • Missing your market share boat?

    Jul 20, 12 • lp • Industry comments, InsightNo CommentsRead More »
    Missing your market share boat?

    Everything is changing. I can’t tell you how many times I’ve heard this across a wide variety of business categories. The impact of the web has been far-reaching, category-changing, newcomer-launching, and above all for many, under-achieving in terms of true market share growth. Yet we continue to dive deeper into social media investments and the dream of building a customer-driven customer base at “no cost.” The perfect solution in these tight margin and slim pickin’s times. But is it really the only solution? How quickly we forget our last recessions. Where it was proven time and time again that those... [READ MORE]

  • Right versus left?

    Jun 21, 12 • lp • Industry comments, InsightNo CommentsRead More »
    Right versus left?

    In more and more economies today we are seeing a definitive split between the left and the right. And an equally definitive disappearance of the majority middle. It’s looking more and more like you have to take sides these days. So which side of the marketing brain are you on? Are you on the organized, practical, numerical left side? Or are you committed to the creative charms of the right? Without question, most clients reside firmly on the left since their bottom line and share price determine their job futures. Understandably they have flocked to the burgeoning internet – an... [READ MORE]

  • Facehooked?

    May 25, 12 • lp • Industry comments, InsightNo CommentsRead More »

    With Facebook’s somewhat stuttering start on NASDAQ, one wonders what it all means? Well for starters, it means that pre-existing shareholders in the company are fabulously wealthy on paper – making us all fabulously jealous. And further fueling the current desire for quick hit fortunes in our viral world. No doubt Facebook is an incredible animal adored by billions of underemployed folks. Recent modifications to the site include an ingenious timeline allowing us all to follow your progress from the retching teenager stage into supposed adulthood. And assuming that active Facebookers actually want to get a job, it does help... [READ MORE]

Lp Focus with Pat (Lp) Camozzi, Renaissance man of strategic marketing communications, catchy copy and timeless slogans.

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