What an interesting new world of marketing and advertising we’ve created online.
Where the entire marketing world is trying to get on page one of Google. And where PPC and page views have turned brand building into bean counting. At very lean margins no less. It’s kind of like online poker. Or a lottery. Where we all want to win that million dollar viral jackpot but at the end of the day you can count the winners on two hands.
And it’s really just those who control the game.